학술논문
MTV's “Staying Alive” Global Campaign Promoted Interpersonal Communication about HIV and Positive Beliefs about HIV Prevention.
Document Type
Article
Source
Subject
Language
ISSN
08999546
Abstract
A study examined the effects of exposure to the 2002 MTV global multicomponent HIV prevention campaign called Staying Alive on interpersonal communication about HIV and the effects of campaign exposure and interpersonal communication on beliefs about HIV prevention in Kathmandu, Nepal; São Paulo, Brazil; and Dakar, Senegal. Findings revealed a consistent positive effect of exposure on interpersonal communication across all sites, a consistent positive effect of exposure on HIV prevention beliefs across sites when interpersonal communication was simultaneously entered into the model, and a relationship between interpersonal communication and HIV prevention beliefs, controlling for exposure, at two of the sites.