부산대학교 도서관

The purpose of this study was to identify the relationship between tourism motivation, tourism satisfaction, and behavioral intentions of Korean tourism, and to present basic data for Chinese tourists in Korea. In order to achieve the purpose of this study, a measurement research model was presented through sexual research. In order to verify this influence relationship, a survey was conducted on Chinese tourists residing in Korea from May 20, 2022 to June 10, 2022, and a total of 305 valid samples were secured. In this study, frequency analysis, reliability analysis, and exploratory factor analysis were conducted using SPSS 27.0, and confirmatory factor analysis and structural model analysis were conducted using AMOS 26.0. These empirical analysis results revealed that tourist satisfaction is a criterion measured by tourists' tourism motivation, and that the effect on tourists' behavioral intentions is very large, and suggested rational tourism marketing strategies and implications based on tourists' satisfaction.