학술논문
Pricing analysis for Merrill Lynch integrated choice
Document Type
Academic Journal
Author
Source
Interfaces. Jan-Feb, 2002, Vol. 32 Issue 1, p5, 15 p.
Subject
Language
English
ISSN
0092-2102
Abstract
In late 1998, Merrill Lynch and other full-service financial service firms were under assault. Electronic trading and the commoditization of trading threatened Merrill Lynch's value proposition--to provide advice and guidance [...]