부산대학교 도서관

In order to solve the problems of fuzzy expression and invalid inter-agent trust during the process of adopting traditional negotiation mode to describe the enterprise and the enterprise supply chain, a global negotiation model based on Norm and trust evaluation is proposed in this paper. Specifically, Norm semantic tool is adopted to describe enterprise information, and such parameters as fitness and trust degree of the negotiation model are evaluated through the “commitment” based trust evaluation method. Meanwhile, the improved genetic algorithm is adopted for the task solution of the negotiation issues involving in enterprise environment, and the improved contract net protocol is adopted for the task solution of the negotiation issues involving in enterprise business. Finally, the example for a certain production enterprise supply chain is adopted for the detailed design of the negotiation model. The experiment proves that the model can realize the global task solution of the negotiation issues involving in both enterprise environment and business, and the solution efficiency thereof is improved more or less.