학술논문
Influences of Juxtaposition, Coordination and Brand Type on Product Evaluation: An In-Store Experimental Approach
Document Type
Conference Paper
Author
Source
In: Springer Proceedings in Business and Economics , Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020. (Springer Proceedings in Business and Economics, 2020, :105-114)
Subject
Language
English
ISSN
21987254
21987246
21987246