학술논문
Customer Segmentation and Evaluation Based on RFM, Cross-Selling and Customer Loyalty
Document Type
Conference
Author
Source
2011 International Conference on Management and Service Science Management and Service Science (MASS), 2011 International Conference on. :1-4 Aug, 2011
Subject
Language
Abstract
In this paper, we investigate the scope of customer value and bring forward special definition of customer value. Also, we analyze customer value according to current value, potential value and customer loyalty. And we propose a model to classify customers into sixteen categories based on Self-Organization Map.