학술논문

Functional Potential of Irony in Modern Media Discourse
Document Type
article
Author
Source
Дискурс Пи, Iss 3-4 (32-33) (2018)
Subject
media discourse
irony
intention
communicative speech strategies and tactics.
Philosophy (General)
B1-5802
Language
Russian
ISSN
1817-9568
Abstract
The article draws attention to the need for research of ironic discursive strategies in the modern media discourse: manipulative and effective, expressive and appellative, evaluative and axiological, etc. Our observations show that the irony has become one of the means of influencing the addressee's mind.