부산대학교 도서관

The thinking and behavior of millennials are different from those of previous generations. Attracting the willingness of millennial job seekers has become a crucial topic in today's corporate recruitment. Most of the previous researches started from the perspective of the supply side, but this research believes that the demand side of applicants should be explored. To understand how identity awareness and enterprise resources affect the job seeker willingness of millennials, this research draws on social identity theory and resource conservation theory, using two companies of different sizes and their basic images as well as the applicant's external and internal motivations as the basis for the experimental design. The object of this research are senior graduates, using experimental situation and collecting questionnaires to analyze, and a total of 102 valid questionnaires were collected. The results of this study find that, if employers provide more comprehensive corporate resources, identity awareness is indeed no longer a factor that interferes with the job hunting of millennials. It is verified that small-scale enterprises can still use good corporate resources to attract them, and large-scale companies should also continue to maintain a good working environment and human resources to strive for opportunities to recruit talents.