학술논문
Direct Mail Marketing Is Far From Dead.
Document Type
Article
Author
Source
Subject
*Direct mail advertising
*Direct marketing
*
Language
ISSN
1058-7764
Abstract
The article discusses the impact of direct marketing on consumers in the U.S. It cites the DMA Response Rate Report 2016 by Deborah Haskel, which found that financial services companies are the highest users of direct mail. According to Haskel's report, direct mail response rates have grown over the years due to better targeting. It mentions ways through which credit unions can target Generation X , Millennials and Baby boomer generation through the use of direct marketing..