부산대학교 도서관

The article discusses the benefits that blogging can provide to a professional counselor or therapist's business. According to EMarketer.com, the number of blog readers will reach 150.4 million by 2014, which will account for around 60 percent of Internet users. According to author Bruce Brown, blogging is a perfect fit for a customer-oriented business which requires engagement. Writer Scott Gerber adds that determining the purpose of the blog and its target audience should be the first steps.