소장자료
LDR | 03863cam a2200325 a 4500 | ||
001 | 0092089815▲ | ||
005 | 20180519134011▲ | ||
008 | 120909s2013 caua b 001 0 eng ▲ | ||
010 | ▼a2011048277▲ | ||
020 | ▼a9781412987707 (pbk.)▲ | ||
020 | ▼a1412987709 (pbk.)▲ | ||
035 | ▼a(KERIS)REF000016821683▲ | ||
040 | ▼aDLC▼beng▼cDLC▼dYDX▼dYDXCP▼dBDX▼dBWX▼dIOJ▼dCDX▼dDLC▼d221016▲ | ||
042 | ▼apcc▲ | ||
050 | 0 | 0 | ▼aHM1226▼b.P83 2013▲ |
082 | 0 | 0 | ▼a659▼221▲ |
090 | ▼a659▼bP976r4▲ | ||
245 | 0 | 0 | ▼aPublic communication campaigns /▼ceditors, Ronald E. Rice, Charles K. Atkin.▲ |
250 | ▼a4th ed.▲ | ||
260 | ▼aThousand Oaks, Calif. :▼bSAGE,▼cc2013.▲ | ||
300 | ▼axiii, 376 p. :▼bill. ;▼c24 cm.▲ | ||
504 | ▼aIncludes bibliographical references and index.▲ | ||
505 | 0 | 0 | ▼tOverview and history.▼tTheory and principles of public communication campaigns /▼rCharles K. Atkin, Ronald E. Rice --▼tPublic communication campaigns : the American experience /▼rWilliam Paisley, Charles K. Atkin --▼tWhy can't we sell human rights like we sell soap? /▼rRobert C. Hornik --▼tDesign and evaluation.▼tGuidelines for formative evaluation research in campaign design /▼rCharles K. Atkin. Vicki Freimuth --▼tSystems based evaluation planning model for health communication campaigns in developing countries /▼rRonald E. Rice, Dennis Foote --▼tEvaluating communication campaigns /▼rThomas V. Valente, Patchareeya P. Kwan --▼tCommunication campaign effectiveness and effects : some critical distinctions /▼rCharles T. Salmon, Lisa Murray-Johnson --▼tHow effective are mediated health campaigns? A synthesis of meta analyses /▼rLeslie B. Snyder, Jessica M. LaCroix --▼tTheory foundations.▼tMcGuire's classic input output framework for constructing persuasive messages /▼rWilliam J. McGuire --▼tSense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively /▼rBrenda Dervin, Lois Foreman-Wernet --▼tInducing fear as a public communication strategy /▼rMarco C. Yzer, Brian G. Southwell, Michael T. Stephenson --▼tTruth in advertising : social norms marketing campaigns to reduce college student drinking /▼rWilliam Dejong, Sandi W. Smith --▼tApplying theory and evaluation.▼tGo Sun Smart campaign : achieving individual and organizational change for occupational sun protection /▼rDavid B. Buller ... [et.al] --▼tMass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults /▼rPhilip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman --▼tPublic communication campaigns to promote organ donation : theory, design, and implementation /▼rSusan E. Morgan --▼tTransdisciplinary approaches for twenty first century ocean sustainability communication /▼rRonald E. Rice, Julie A. Robinson --▼tSociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi /▼rRajiv M. Rimal, Rupali Limaye --▼tCorporate social responsibility campaigns : what do they tell us about organization public relationships? /▼rMaureen Taylor --▼tDesigning digital games, social media, and mobile technologies to motivate and support health behavior change /▼rDebra A. Lieberman --▼tCommunity partnership strategies in health campaigns /▼rNeil Bracht, Ronald E. Rice --▼tClosing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa /▼rD. Lawrence Kincaid ... [et.al] --▼tRising tide of entertainment education in communication campaigns /▼rArvind Singhal, Hua Wang, Everett M. Rogers --▼tPutting policy into health communication : the role of media advocacy /▼rLori Dorfman, Lawrence Wallack.▲ |
650 | 0 | ▼aPublicity.▲ | |
650 | 0 | ▼aAdvertising, Public service.▲ | |
650 | 0 | ▼aPublic relations.▲ | |
650 | 0 | ▼aAdvocacy advertising.▲ | |
700 | 1 | ▼aRice, Ronald E.▲ | |
700 | 1 | ▼aAtkin, Charles K.▲ | |
999 | ▼c정영주▲ |
Public communication campaigns
자료유형
국외단행본
서명/책임사항
Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.
판사항
4th ed.
발행사항
Thousand Oaks, Calif. : SAGE , c2013.
형태사항
xiii, 376 p. : ill. ; 24 cm.
서지주기
Includes bibliographical references and index.
내용주기
Overview and history. Theory and principles of public communication campaigns / Charles K. Atkin, Ronald E. Rice -- Public communication campaigns : the American experience / William Paisley, Charles K. Atkin -- Why can't we sell human rights like we sell soap? / Robert C. Hornik -- Design and evaluation. Guidelines for formative evaluation research in campaign design / Charles K. Atkin. Vicki Freimuth -- Systems based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice, Dennis Foote -- Evaluating communication campaigns / Thomas V. Valente, Patchareeya P. Kwan -- Communication campaign effectiveness and effects : some critical distinctions / Charles T. Salmon, Lisa Murray-Johnson -- How effective are mediated health campaigns? A synthesis of meta analyses / Leslie B. Snyder, Jessica M. LaCroix -- Theory foundations. McGuire's classic input output framework for constructing persuasive messages / William J. McGuire -- Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / Brenda Dervin, Lois Foreman-Wernet -- Inducing fear as a public communication strategy / Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson -- Truth in advertising : social norms marketing campaigns to reduce college student drinking / William Dejong, Sandi W. Smith -- Applying theory and evaluation. Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / David B. Buller ... [et.al] -- Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman -- Public communication campaigns to promote organ donation : theory, design, and implementation / Susan E. Morgan -- Transdisciplinary approaches for twenty first century ocean sustainability communication / Ronald E. Rice, Julie A. Robinson -- Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / Rajiv M. Rimal, Rupali Limaye -- Corporate social responsibility campaigns : what do they tell us about organization public relationships? / Maureen Taylor -- Designing digital games, social media, and mobile technologies to motivate and support health behavior change / Debra A. Lieberman -- Community partnership strategies in health campaigns / Neil Bracht, Ronald E. Rice -- Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / D. Lawrence Kincaid ... [et.al] -- Rising tide of entertainment education in communication campaigns / Arvind Singhal, Hua Wang, Everett M. Rogers -- Putting policy into health communication : the role of media advocacy / Lori Dorfman, Lawrence Wallack.
ISBN
9781412987707 (pbk.) 1412987709 (pbk.)
청구기호
659 P976r4
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