소장자료
LDR | 03113cam a2200000 a0 | ||
001 | 0100579465▲ | ||
003 | OCoLC▲ | ||
005 | 20221027170816▲ | ||
007 | ta ▲ | ||
008 | 220823s2021 sz a b 001 0 eng c▲ | ||
020 | ▼a9783030844202 (hbk.)▲ | ||
020 | ▼a303084420X (hbk.)▲ | ||
020 | ▼a9783030844219 (ebk.)▲ | ||
020 | ▼a3030844218 (ebk.)▲ | ||
035 | ▼a(OCoLC)1341839599▲ | ||
040 | ▼aY8N▼beng▼cY8N▼dOCLCF▼d221016▲ | ||
041 | 1 | ▼aeng▼hnor▲ | |
082 | 0 | 4 | ▼a650.072▼223▲ |
090 | ▼a650.072▼bR432m영▲ | ||
240 | 1 | 0 | ▼aMetode og dataanalyse.▼lEnglish▲ |
245 | 1 | 0 | ▼aResearch methods and data analysis for business decisions :▼ba primer using SPSS /▼cJames E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.▲ |
260 | ▼aCham :▼bSpringer,▼c[2021]▲ | ||
300 | ▼axi, 258 p. :▼bill (some col.) ;▼c24 cm▲ | ||
490 | 0 | ▼aClassroom companion: business,▼x2662-2874▲ | |
504 | ▼aIncludes bibliographical references and index.▲ | ||
505 | 0 | ▼aPreface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index.▲ | |
520 | ▼aThis introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.▲ | ||
546 | ▼aTranslated from Norwegian.▲ | ||
630 | 0 | 0 | ▼aSPSS (Computer file)▲ |
650 | 0 | ▼aBusiness▼xDecision making▼xResearch.▲ | |
650 | 0 | ▼aBusiness▼xData processing▼xResearch.▲ | |
700 | 1 | ▼aSallis, James E.▲ | |
700 | 1 | ▼aGripsrud, Geir.▲ | |
700 | 1 | ▼aOlsson, Ulf Henning.▲ | |
700 | 1 | ▼aSilkoset, Ragnhild.▲ |
Research methods and data analysis for business decisions : a primer using SPSS
자료유형
국외단행본
서명/책임사항
Research methods and data analysis for business decisions : a primer using SPSS / James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
통일표제
Metode og dataanalyse. English
발행사항
Cham : Springer , [2021]
형태사항
xi, 258 p. : ill (some col.) ; 24 cm
총서사항
Classroom companion: business , 2662-2874
서지주기
Includes bibliographical references and index.
내용주기
Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index.
요약주기
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
언어주기
Translated from Norwegian.
ISBN
9783030844202 (hbk.) 303084420X (hbk.) 9783030844219 (ebk.) 3030844218 (ebk.)
청구기호
650.072 R432m영
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