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LDR | 00719cam a2200000 a | ||
001 | 0100563347▲ | ||
005 | 20240715133954▲ | ||
007 | ta ▲ | ||
008 | 870424s1987 cau b 001 0 eng c▲ | ||
010 | ▼a87013195▲ | ||
020 | ▼a0803929528 (hbk.)▲ | ||
020 | ▼a0803929536 (pbk.)▲ | ||
035 | ▼a(KERIS)BIB000000554003▲ | ||
040 | ▼a211046▼c211046▼d221016▲ | ||
082 | 0 | 4 | ▼a071.3▼223▲ |
090 | ▼a071.3▼bS877e▲ | ||
100 | 1 | ▼aStone, Gerald.▲ | |
245 | 1 | 0 | ▼aExamining newspapers :▼bwhat research reveals about America's newspapers /▼cGerald Stone.▲ |
260 | ▼aNewbury Park, Calif. :▼bSage Publications,▼c1987.▲ | ||
300 | ▼a151 p. ;▼c22 cm.▲ | ||
336 | ▼atext▼btxt▼2rdacontent▲ | ||
337 | ▼aunmediated▼bn▼2rdamedia▲ | ||
338 | ▼avolume▼bnc▼2rdacarrier▲ | ||
490 | 0 | ▼aThe Sage commtext series ;▼v20▲ | |
504 | ▼aIncludes bibliographical references and index.▲ | ||
505 | 0 | ▼a1. What has been written and why -- Proprietary versus public research -- Why newspapers? -- Patterns of scholarly research themes -- Help from the outside -- A systematic approach to what we know -- 2. Securing newspaper content -- Reporters and sources -- Wire service information -- Editorials' influence -- Special columns -- Teens' content -- Cartoons and comics -- Religion and church pages -- Public relations' contribution -- Conclusions -- 3. Writing and editing -- Readability studies -- Newswriting style -- Decision making by editors -- Electronic editing -- What to drop and what to keep -- The newshole and its content -- Graphic design and packaging -- 4. Newsroom personnel and management -- Demographics of newsroom personnel -- Salaries, women, and minorities -- Hiring, training, and continuing education -- Management-style considerations -- The weight of chains -- 5. Audience attention to newspapers -- The newspaper-reading habit -- Demographics and psychographics -- Beyond raw demographics -- Application with young readers -- The active individual -- 6. Audience effects -- Newspaper "use' measures -- Uses and gratifications -- Information diffusion -- Knowledge gap considerations -- Agenda-setting function -- Communication theories assessed.▲ | |
520 | ▼aExamining Newspapers reviews recent, significant findings about newspapers and the newspaper industry. Arranged in chapters from news gathering through writing, editing, management, readership, and audience effects, this insightful volume focuses on continuing, important themes in newspaper research. The author presents key studies and synthesizes their results to draw conclusions concerning what current research tells us about publishing audience-relevant information and about competing successfully for people's time and dollars. In addition, the volume is extensively referenced to lead readers back to the original research articles from which answers have been drawn.▲ | ||
650 | 0 | ▼aAmerican newspapers.▲ |

Examining newspapers : what research reveals about America's newspapers
자료유형
국외단행본
서명/책임사항
Examining newspapers : what research reveals about America's newspapers / Gerald Stone.
개인저자
발행사항
Newbury Park, Calif. : Sage Publications , 1987.
형태사항
151 p. ; 22 cm.
총서사항
서지주기
Includes bibliographical references and index.
내용주기
1. What has been written and why -- Proprietary versus public research -- Why newspapers? -- Patterns of scholarly research themes -- Help from the outside -- A systematic approach to what we know -- 2. Securing newspaper content -- Reporters and sources -- Wire service information -- Editorials' influence -- Special columns -- Teens' content -- Cartoons and comics -- Religion and church pages -- Public relations' contribution -- Conclusions -- 3. Writing and editing -- Readability studies -- Newswriting style -- Decision making by editors -- Electronic editing -- What to drop and what to keep -- The newshole and its content -- Graphic design and packaging -- 4. Newsroom personnel and management -- Demographics of newsroom personnel -- Salaries, women, and minorities -- Hiring, training, and continuing education -- Management-style considerations -- The weight of chains -- 5. Audience attention to newspapers -- The newspaper-reading habit -- Demographics and psychographics -- Beyond raw demographics -- Application with young readers -- The active individual -- 6. Audience effects -- Newspaper "use' measures -- Uses and gratifications -- Information diffusion -- Knowledge gap considerations -- Agenda-setting function -- Communication theories assessed.
요약주기
Examining Newspapers reviews recent, significant findings about newspapers and the newspaper industry. Arranged in chapters from news gathering through writing, editing, management, readership, and audience effects, this insightful volume focuses on continuing, important themes in newspaper research. The author presents key studies and synthesizes their results to draw conclusions concerning what current research tells us about publishing audience-relevant information and about competing successfully for people's time and dollars. In addition, the volume is extensively referenced to lead readers back to the original research articles from which answers have been drawn.
ISBN
0803929528 (hbk.) 0803929536 (pbk.)
청구기호
071.3 S877e
소장정보
예도서예약
서서가에없는책 신고
보보존서고신청
캠캠퍼스대출
우우선정리신청
배자료배달신청
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